For four days in late April, the Queen Sirikit National Convention Center became the center of gravity for ASEAN’s jewelry industry. Jewellery & Gem ASEAN Bangkok 2026 ran from April 22 to 25, drawing manufacturers, designers, retailers, and buyers from across the region and beyond. The 2026 edition spotlighted two craft and design themes, “Quiet Luxury Jewellery” and “The Secret of Thai Legacy,” alongside international pavilions from ASEAN, China, Sri Lanka, and Japan. Gem-spectrum + 2

GemIQ was on the floor for all four of them, set up at Booth E38.

A new chapter for jewelry imaging

We came to JGAB 2026 to introduce something we have been quietly perfecting: the All New GemLightbox Max. The only machine in the world that can capture full jewelry sets on a mannequin, complete with built-in rotating sparkle lights that bring every stone to life.

For an industry built on detail, that combination matters. A pendant photographed on its own tells one story. A pendant photographed alongside its matching earrings and bracelet, draped on a form, captured with rotating light, tells a sellable one.

“We wanted to show jewelers in Bangkok that capturing a full set the way it deserves to be seen does not have to be a studio production anymore,” said Rocky from GemIQ. “The reactions we saw at the booth told us we are onto something.”

Inside Booth E38

The four days kept the same shape. Jewelers and retailers would walk up curious, place a piece (or a full set) inside the GemLightbox Max, and watch their work appear on screen in retail-ready clarity within seconds. Some came in already familiar with GemIQ. Others stopped because the visuals on the booth screen made them do a double-take. Either way, the conversation that followed was usually the same one. How do I capture detail this fine in my own studio?

It is the right question for this audience. Bangkok is one of the world’s leading hubs for coloured gemstone and jewellery manufacturing, which means the jewelers walking the JGAB floor are not casual sellers. They are craftsmen working with stones whose value lives in millimetre-level detail. Photography that flattens that detail costs them sales. Photography that captures it expands their reach. 10Times

That tension is exactly where the All New GemLightbox Max, sits. Trusted by more than 50,000 jewelers worldwide, paired with the GemIQ App, jewelers can move from raw piece to publish-ready content without leaving the workbench.

Featured: Universal Jewellery Singapore on using GemIQ in production

One of the conversations that captured the spirit of the show best came from Anurag of Universal Jewellery Singapore, who stopped by Booth E38 to share photos and videos he had taken of his own collection using the GemLightbox.

He started with a bracelet. “It takes a very long time to make these kind of bracelets,” he said, turning the piece in his hand. The video he had shot showed every link in motion, every stone holding the same size, the same colour, the same clarity.

Then a set of heart-shape earrings. Then a tray of yellow diamond rings, one of his bestsellers. “Yellows are very less available compared to the other colours,” he explained, and on screen the stones flashed exactly as they did in his hand.

The piece that made the case clearest was a swivel bracelet, engineered so precisely that when lifted it twists into a single fluid motion. “You can see that it’s very detailed. Each stone have to be a same mm size.” The kind of craftsmanship that almost never survives a standard product photo. The kind GemIQ was built for.

His takeaway was simple. “It’s very, very useful for us.”‘

What we are taking back from Bangkok

JGAB’s 2026 spotlight on quiet luxury, the kind of jewelry whose value lives in restraint and precision rather than spectacle, fit the GemIQ story perfectly. Jewelers across ASEAN are not asking for prettier photos. They are asking for photos that finally do their craftsmanship justice. The reactions at the booth, the questions we kept hearing, and the stories shared by partners like Universal Jewellery all pointed in the same direction.

If you missed us in Bangkok, the All New GemLightbox Max and the GemIQ App are ready to bring the same clarity to your collection.

Book a demo, or catch us at the next stop on the 2026 GemIQ tour.