About David Joffe Diamonds

A no-setup tool is a no-brainer buy!

The GemLightbox Macro is a powerful tool! Once you set it up, it’s very easy to get the photography job done.

David Joffe has been in the diamond trade for over 43 years. He’s an expert who trades in rough and polished diamonds and has traveled worldwide to buy and sell stones. David is well-established. His esteemed credentials as a diamond dealer put him in various reputable positions in the industry. His integrity is his gem and he strives to ensure that this gem stays solid in all aspects of his dealings.

The Challenge:

Product photos are the major factor that influences consumer behavior online. Justuno, an AI Visitor Conversion Optimization Platform, reveals that 90% of online consumers believe that the quality of the photo is the most important factor in an online purchase.

Looking ahead, the future of diamonds and jewelry appears to be online. However, with today’s uncertain situation as COVID-19 continuously cripples the world, future-proofing not only requires a non-traditional approach, but it also must start NOW. If we are to follow the statistics, a big part of this futureproofing strategy includes product photography.

On the internet, visuals are king and David knew that to plunge into the online competition, the established reputation must be visible to his clients from all sales touchpoints.

How can we help David produce an online diamond display that represents his steadfast integrity?

The Insights:

David uses diamond photos and videos in online diamond trading. He sends those visual assets to his prospective clients hoping that they would be sufficient in establishing further interaction leading to sales. Like many jewelers and diamantaires we have worked with, David relied on a conventional photography approach; however, he found the process very difficult as it required technical photography knowledge and skills.

Lighting has always been at the top of our list of customer pain points. It’s not uncommon to hear about clients’ difficult experiences in adjusting and controlling light as well as capturing sharp photos. Lighting is tricky but it’s also the key in creating a successful product image as it determines the tone, atmosphere, mood, and the brightness and darkness of the photo. To capture the most accurate and vibrant color of the gem, David and other diamantaires must learn how to manipulate light correctly. In a perfect photography paradise, the natural light lasts longer and is forever soft. There is no need for light manipulation, but who’s in paradise?!

The Solution:

Perfect lighting with a push of a button

The number one source of frustration—lighting. The GemLightbox Macro got to the root of the problem and eliminated the need for light manipulation with its four built-in lighting options designed perfectly for capturing different gemstones
and diamonds with high color accuracy.

Like David’s core value of integrity, Macro was designed in form and function with integrity in mind. It has the same LED lighting situation as the other GemLightbox solutions with an average color accuracy rating of 97+. Macro,
together with the GemLightbox app, captures exactly what the stones look like in that particular lighting environment.

It’s perfect lighting in a box!

Diamond videos and images with up to 10X magnification

Macro is the world’s first smartphone loose stone lightbox. It comes fitted with a built-in custom mobile macro lens. This mobile lens was created using the technology that allows the smartphone to zoom in up to 10X without blurring out the images and videos. With this capability, consistent clarity, well-focused, and high-quality gemstone and diamond photos are made possible in just a click.

When we told David it’s simple, we’re not kidding. See the results below.

See How David Goffe Diamonds Used the GemLightbox Macro